By Dr. Ruchi Singhal According to Paul Reber, a professor of psychology at North-western University, brain is one of the most important and vital organs of our human body. From […]
Product cannibalization due to new product has been studied by many researchers and hence before studying the cannibalization issue due to remanufactured product, it is necessary to understand the cannibalization […]
Creating New Product Life Cycle through CannibalizationRead More »
By Ms. Palak Gupta In today’s scenario when data is a very important asset in the organizations, there are multiple techniques that the organisations are seeking now in order to […]
By Ms. Dikshita kathuria Goods and Service tax is an indirect tax levied on supply of goods and services in India. It has subsumed various taxes that were there in […]
By Dr. Tanvi Gupta Marketing is no longer a discipline limited to products (tangible) selling and creation of customer satisfaction. Over the past few decades, with massive advancements sweeping the […]
SERVICE QUALITY : A DEPENDABLE TOOL FOR MARKETERS….Read More »
By Ms. SAKSHI RAWAT PGDM Batch 2020, JIMS Kalkaji As we all know that COVID-19 is now dominating the world, it is crucial for us to note that in the […]
By Mr. SAURABH KUMAR SINGH PGDM, JIMS Kalkaji Batch 2020 “Technology will never replace humans but technology in the hands of great humans is transformational” INTRODUCTION Being in the 21st […]
By Ms. KHUSHI KATYAL Course: B.com(H) , JIMS Kalkaji, New Delhi What are eating disorders? You’re on your way back from the office in the evening and your mind wanders, […]
By Dr. Niti Saxena This article will clarify and summarize the most relevant amendments related to Dividend and Interest on securities from income tax perspective, made by Finance Act 2020. Unless […]
By Dr. Tanvi Gupta Traditional Marketing The term ‘marketing’ can be defined as “the action or business of promoting and selling products and services, including marketing research and advertising”. As […]
SEO As An Indispensable Tool In Digital MarketingRead More »
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