Assistant Professor
Introduction: Artificial Intelligence
‘Intelligence’ previously was linked to human behaviour but in current scenario ‘intelligence’ has also been associated with machines, facilitating various functions in the organisations. Artificial Intelligence has been defined as “a constellation of technologies that extend human capabilities by sensing, comprehending, acting and learning — allowing people to do much more” – Accenture Definition.
In human resources, artificial intelligence is used to make processes more efficient. Technology of artificial intelligence direct machines to think and carry tasks which was previous carried by humans. Human resource functions at organisations have been expedited by application of artificial intelligence software.
Application of Artificial Intelligence in Human Resource Industry
Though human resource management is considered a ‘people driven’ approach and professionals are engaged in managing people dimensions in organisations, but similar to other modern businesses it is data driven. A company can build a competitive advantage by making optimum use of data. Human Resources are strongly benefitted by usage of artificial intelligence in data and various knowledge management processes. Corporate are using AI to enhance their growth. AI based solutions have been proposed corresponding to the rising problems in the industries. The various applications of AI in human resource industry include:
- Automating repetitive task
Research emphasised that efficiency of Human Resources in organisation decreases due to manual and repetitive tasks. Automation in workplaces facilitates employees in spending less time in manual task like data entry thereby saving time that can be utilised for other constructive activities.
2) Recruitment and On boarding
Recruitment processes in the organisation have been drastically changed by the advent of artificial intelligence technology. Challenge for recruiter these days is to find a suitable job profile and eliminate the irrelevant profiles amongst the large pool of candidates. Challenge for job seeker is to find perfect job that suits their profile and cater to their interest area. AI contributed in solving this critical problem of both recruiter and job seeker. Artificial intelligence assist in setting a job search preference corresponding to job descriptions. Matching algorithm is used by recruiter to facilitate the process.
Behaviour of job seekers can be tracked through AI leading to a pool of only genuine job seekers. AI also helps in tracking emotions of job seekers. Facial recognition technology is already in use in different countries to track the candidates giving entrance exam. Job applicants these days are expected to pass through applicant tracking system (ATS) before formal interviewing process by manager. ATS helps in sorting bulk resumes received for a job posting. AI helps in preparing manageable list of recommendations for HR professionals. AI gives detailed recommendations to both recruiters and job seekers.
In digital era, frauds in the hiring process have become common. AI helps in tracking fraud. Artificial intelligence made it easier to evaluate job description and profile of recruiters. Job search preference and candidate profile can be easily evaluated through artificial intelligence. Interview process is facilitated with artificial with smart evaluations. Interviewer biasness is also removed through artificial intelligence.
3) Internal Mobility and Employee Retention
Lateral and vertical movement of employee within an organisation is termed as internal mobility. AI not only helps in improvement of recruitment process in organisations but also help in employee retention and mobility.
Employee engagement and job satisfaction are key indicators of employee success, could be mapped through feedback mechanism by usage of AI. Measuring employee engagement and job satisfaction index help management in taking promotion decision that eventually drive internal mobility.
4) Automation of Administrative Tasks
Human resources professionals are engaged into various administrative tasks like updating internal database, maintaining personnel records, documentation process and revising company policies. Primary benefits of application of artificial intelligence in HR processes are that it contributes to efficient strategic planning at organizational level. Automation has reduced the workload of employees burdened by multifarious administrative tasks
5) Talent Management
Training and mentoring is used to develop skills of employees working in the organisation. Now a day’s mentoring is considered as most important tool for workforce building. The connection between mentor and mentee is important to benefit both mentee and organisation. AI helps in career path planning and creating mentorship opportunities. Talent intelligence platforms provide career guidance to employees based on their potential
6) Smart Analysis
Artificial intelligence is a popular tool used to find prospective customers. Specific segment of customers can be targeted by making use of data analytics. Companies through this application are in position to find new talent from targeted customers.
Challenges for Human Resources Management
Artificial intelligence has obviously contributed to efficient HR system but there are certain disadvantages associated with artificial intelligence. The primary concern is security and privacy issues. Many research papers has also emphasised that people prefer human interaction than machine. Data secrecy is matter of concern for employees.
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Dr Preeti Singh
Assistant Professor
