As the World Revolves We Evolve at JIMS
BY DR. SHWETA KHANDELWAL Think about the last time an online platform seemed to know exactly what you wanted. You searched for a pair of shoes, and similar products started […]
Hyper-Personalization: The New Competition for Customer AttentionRead More »
MS. ROLI WADHWA ASSISTANT PROFESSOR The marketing landscape has undergone a remarkable transformation over the past decade. Traditional approaches that relied on broad demographic segmentation are slowly giving way to […]
Hyper-Personalisation in Marketing: The Future of Customer EngagementRead More »
Marketing has always been a crucial aspect of any business. With the advent of technology and social media, marketing has become even more important. Modern consumers are inundated with information […]
Strategic Marketing: Capturing the Attention of the Modern ConsumerRead More »
In recent years, businesses and consumers alike have become increasingly conscious of environmental issues. Sustainable practices, eco-friendly products, and corporate responsibility have become vital factors influencing purchasing decisions. This is […]
SURBHI AHUJA ASSISTANT PROFESSOR Brands are always looking for innovative ways to draw in customers and establish deep connections with them in today’s fiercely competitive market. Nostalgia marketing is one […]
Going Back in Time: Using Nostalgia to Engage CustomersRead More »
BY DR. JASLEEN RANA After more than thirty years in lecture halls and research labs, I have learned one uncomfortable truth about consumers: we are far less rational than we […]
Neuromarketing and Buyology: What the Brain Really Buys?Read More »
DR. PREETI SINGH Blended Learning Approach in Indian Higher education is a settled reality in current educational trends in our country. Blended approach makes use of classroom learning and technology […]
Blended Learning Approach in Indian Higher Education: Bridging Tradition and TechnologyRead More »
Management is widely regarded as the cornerstone of any successful organization. Whether a small business, a startup, or a multinational corporation, effective management is critical for ensuring the smooth operation […]
The Importance of Management in an Organization: A Key to SuccessRead More »
In the modern business world, the integration of technology with business operations is essential for driving efficiency, improving decision-making, and enhancing overall performance. One of the critical tools in achieving […]
Consumer behaviour has always been a critical area of focus for marketers, but the rapid evolution of technology, social trends, and economic factors has made it more complex and dynamic […]
Understanding Consumer Behaviour: Insights for Marketers in 2026Read More »
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