In recent years, businesses and consumers alike have become increasingly conscious of environmental issues. Sustainable practices, eco-friendly products, and corporate responsibility have become vital factors influencing purchasing decisions. This is […]
Category: Marketing Management
SURBHI AHUJA ASSISTANT PROFESSOR Brands are always looking for innovative ways to draw in customers and establish deep connections with them in today’s fiercely competitive market. Nostalgia marketing is one […]
Going Back in Time: Using Nostalgia to Engage CustomersRead More »
BY DR. JASLEEN RANA After more than thirty years in lecture halls and research labs, I have learned one uncomfortable truth about consumers: we are far less rational than we […]
Neuromarketing and Buyology: What the Brain Really Buys?Read More »
DR. PREETI SINGH Blended Learning Approach in Indian Higher education is a settled reality in current educational trends in our country. Blended approach makes use of classroom learning and technology […]
Blended Learning Approach in Indian Higher Education: Bridging Tradition and TechnologyRead More »
Management is widely regarded as the cornerstone of any successful organization. Whether a small business, a startup, or a multinational corporation, effective management is critical for ensuring the smooth operation […]
The Importance of Management in an Organization: A Key to SuccessRead More »
In the modern business world, the integration of technology with business operations is essential for driving efficiency, improving decision-making, and enhancing overall performance. One of the critical tools in achieving […]
Consumer behaviour has always been a critical area of focus for marketers, but the rapid evolution of technology, social trends, and economic factors has made it more complex and dynamic […]
Understanding Consumer Behaviour: Insights for Marketers in 2026Read More »
JIMS Kalkaji’s Post Graduate Diploma in Management (PGDM) is a highly-regarded, AICTE-approved, and NBA-accredited two-year, full-time program known for its holistic development and preparation for the corporate world. Key Highlights: […]
Why JIMS PGDM is the Best Choice for Aspiring Business LeadersRead More »
DR. SHWETA KHANDELWAL ASSISTANT PROFESSOR We’ve all been there — one minute you’re scrolling, and the next, a hilarious video, a genius ad, or some bizarre challenge is everywhere. It’s […]
At a Glance Management practices have evolved from rigid, hierarchical systems to flexible, technology-driven, and people-centric models. Early theories by Taylor, Fayol, and Weber focused on efficiency and structure, but […]
The Evolution of Management: From Traditional to Modern ApproachesRead More »
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