DR. GOPIKA KUMAR Assistant Professor In sales, negotiation refers to a series of conversations between buyers and sellers in order to obtain an agreement that is acceptable to both parties. […]
Category: Marketing Management
By Dr. Mukul Mishra Associate Professor The World Trade Organization (WTO) is an multilateral international organization that deals with international trade laws between countries. The WTO agreements are negotiated between […]
By Dr. Mukul Mishra Associate Professor The shipping problem is the result of the world’s largest importing and exporting countries’ uneven post-COVID-19 economic recovery. Over 34 million TEU of container […]
Global Shipping Crisis and its Negative Impact on Indian MSME ExportersRead More »
By DR. KOMAL J KHATTER Associate Professor Nearly every piece of that equation has changed. Advertising is just the portrayal of “happiness” though happiness is just a state of mind […]
Product cannibalization due to new product has been studied by many researchers and hence before studying the cannibalization issue due to remanufactured product, it is necessary to understand the cannibalization […]
Creating New Product Life Cycle through CannibalizationRead More »
By Dr. Tanvi Gupta Marketing is no longer a discipline limited to products (tangible) selling and creation of customer satisfaction. Over the past few decades, with massive advancements sweeping the […]
SERVICE QUALITY : A DEPENDABLE TOOL FOR MARKETERS….Read More »
By Dr. Tanvi Gupta Traditional Marketing The term ‘marketing’ can be defined as “the action or business of promoting and selling products and services, including marketing research and advertising”. As […]
SEO As An Indispensable Tool In Digital MarketingRead More »
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