Marketing has always been a crucial aspect of any business. With the advent of technology and social media, marketing has become even more important. Modern consumers are inundated with information and choices. It has become increasingly difficult to capture their attention. In this blog, we will discuss how strategic marketing can help businesses capture the attention of the modern consumer. We will also discuss how top JIMS, Kalkaji – one of the best MBA PGDM colleges in Delhi can prepare marketing professionals to meet the challenges of modern marketing.
The Importance of Strategic Marketing
Strategic marketing is the process of creating a plan to reach a specific target audience. It involves researching the target audience and understanding their needs and preferences. The goal of strategic marketing is to create a message that resonates with the target audience and motivates them to take action. Strategic marketing is important for several reasons.
Firstly, strategic marketing helps businesses differentiate themselves from their competitors. In a crowded marketplace, businesses that have a unique selling proposition (USP) are more likely to stand out.
Secondly, strategic marketing helps businesses build relationships with their customers. Customers are more likely to be loyal to a business that they feel understands their needs and preferences. Strategic marketing helps businesses understand their customers and create messages that resonate with them. This can lead to long-term relationships and repeat business.
Thirdly, strategic marketing helps businesses increase their sales and revenue. By creating messages that resonate with their target audience, businesses can motivate them to take action. This can lead to increased sales and revenue.
Capturing the Attention of the Modern Consumer
Capturing the attention of the modern consumer is a challenge for businesses. The modern consumer is bombarded with information and choices. They have a short attention span and are easily distracted. In order to capture their attention, businesses need to create messages that are relevant, engaging, and memorable.
- Relevance
The first step in capturing the attention of the modern consumer is to create messages that are relevant to them. Modern consumers are more likely to pay attention to messages that are relevant to their needs and preferences. This means that businesses need to understand their target audience and create messages that resonate with them.
For example, if a business is targeting millennials, they need to understand their values and preferences. Millennials value authenticity, social responsibility, and personalization. A message that communicates these values is more likely to resonate with them than a message that doesn’t.
- Engagement
The second step in capturing the attention of the modern consumer is to create messages that are engaging. Modern consumers are more likely to pay attention to messages that are entertaining, informative, or emotionally compelling. This means that businesses need to create messages that capture the attention of the consumer and hold their interest.
For example, a business can create a video that tells a story that is emotionally compelling. The video can communicate the USP of the business in a way that resonates with the target audience. The video can also be entertaining and informative, making it more likely to be shared on social media.
- Memorability
The third step in capturing the attention of the modern consumer is to create messages that are memorable. Modern consumers are more likely to remember messages that are unique, surprising, or creative. This means that businesses need to create messages that stand out from the crowd.
For example, a business can create an advertisement that is visually stunning or uses humor to communicate the message. The advertisement can be placed in a location where it is unexpected, making it more likely to be noticed and remembered.
Marketing Strategies for Capturing the Attention of the Modern Consumer
There are several marketing strategies that businesses can use to capture the attention of the modern consumer. These strategies include:
- Content Marketing
Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to create a relationship with the target audience by providing them with useful information that helps them solve a problem or achieve a goal.
To be successful with content marketing, businesses need to understand their target audience and create content that resonates with them. This content can take many forms, such as blog posts, videos, podcasts, infographics, and social media posts.
For example, a business that sells organic food products can create a blog that provides information on the benefits of eating organic food. The blog can include recipes, nutritional information, and tips on how to shop for organic food. This content is valuable to the target audience and helps them make informed decisions about their food choices.
- Influencer Marketing
Influencer marketing is a strategy that involves partnering with individuals who have a large following on social media. These individuals, known as influencers, can promote a business or product to their followers, who trust their opinions and recommendations.
To be successful with influencer marketing, businesses need to find influencers who have a following that aligns with their target audience. They also need to create a message that resonates with both the influencer and their followers.
For example, a business that sells athletic wear can partner with a fitness influencer who has a large following on Instagram. The influencer can promote the athletic wear to their followers by posting pictures of themselves wearing the clothes and providing a discount code for their followers to use.
- Personalization
Personalization is a strategy that involves tailoring messages to the individual needs and preferences of the target audience. Personalization can take many forms, such as personalized emails, product recommendations, and customized landing pages.
To be successful with personalization, businesses need to collect data on their target audience and use it to create messages that resonate with them. This data can include demographic information, browsing behavior, and purchase history.
For example, an online retailer can use data on a customer’s purchase history to recommend products that are similar to what they have purchased in the past. They can also use the customer’s browsing behavior to create personalized emails that feature products they have shown an interest in.
- Social Media Marketing
Social media marketing is a strategy that involves using social media platforms to promote a business or product. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can be used to reach a large audience and engage with them on a personal level.
To be successful with social media marketing, businesses need to create content that is engaging, informative, and visually appealing. They also need to interact with their followers by responding to comments and messages.
For example, a business that sells beauty products can create a social media campaign that features makeup tutorials and product reviews. They can also use social media to run a giveaway or contest to engage with their followers and increase their reach.
How JIMS, Kalkaji Prepares Marketing Professionals
Top MBA PGDM colleges in Delhi such as JIMS, Kalkaji can prepare marketing professionals to meet the challenges of modern marketing. These colleges provide a comprehensive education that covers all aspects of marketing, from market research to brand management.
The curriculum includes courses in marketing strategy, consumer behavior, digital marketing, and social media marketing. These courses provide students with the knowledge and skills they need to create effective marketing campaigns.
In addition to coursework, JIMS, Kalkaji also provide students with hands-on experience through internships and projects. These experiences allow students to apply the concepts they have learned in the classroom to real-world situations.
