Jagannath International Management School
Over the past few years, the state of digital and social media in India has changed dramatically.
If you work in marketing, or have a product or service that you can sell in India, you have probably realized that it is important to establish a strong online presence. The only way to grow your business is to set up brand awareness and increase your brand online influence.
There are so many innovative and lucrative marketing technologies for example Marketing Automation and Messenger likeChatbot that are brought out every day and the nature of digital marketing can easily become stronger!
Influencer marketing in Indian perspective is emerging at a good rate and you may have heard about the benefits of word-of-mount marketing. Maybe you want to know what forums and tools are available to help you with your upcoming marketing campaign. If that’s true, you’re on track. Soon, let’s dig deeper to understand what has changed and how brands use social media to benefit the entire customer life cycle, and what customers look for when engaging with products on social media.
The three-pronged goal of building brand presence on social media was awareness, community building and customer engagement.
The products advertise on the web, social and mobile, and drive more people to channels by linking various forums to attract users to their digital touch sites. The brand also looks to create compelling content such as storytelling, user competitions on digital channels and communications.
Here is the rapid decline in the marketing situation of the social media platform and the marketing situation of the powerful in India.
• For many connected users in India, access to the Internet is primarily for accessing social media networks.
• India has world’s largest number of Facebook Users with over 200 million users, overtaking US and Indonesia.
• In India, 76% of Facebook users are Men, and 24% users are women, which illustrates the barriers women face in India to access technology and information
• There are age and gender differences in usage rates among various social media platforms In India
• Generally, all age groups spend 1–2 hours on social media per day.
• Key Facebook Users from India are aged 18-24, which is the largest and fastest growing population segment.
• Over 60% of active social network users are college going students
• A users revisits Facebook more than 3 times in a day.
• 11% of Internet users are connected via WhatsApp.
• 9% of Internet users use Facebook Messenger to converse online.
• 8% of Indian Internet users use Skype and Zoom app to connect with family, friends and loved ones. Skype and even ZOOM has gained popularity and is even used for formal conversations.
• 6% of Indian Internet users are on Twitter; a micro-blogging website that has gained popularity over the years and is now an integral part of the social media ecosystem.
• Twitter has 23.2 million Monthly Active Users in India, which is 2nd largest in Asia-Pacific after Japan with 26 million MUAs.
• Activities on Social Networking sites are high between 6 PM to 10 PM.
• Highest traffic is contributed from cities like Mumbai aswell as New Delhi
Top Influencer Marketing Statistics Every Marketer Should Know
• 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
• 86% of women turn to social networks before making a purchase.
• 32% of influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24%.
• 71% of consumers are more likely to make a purchase based on a social media reference.
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• 57% of beauty based and fashion type companies use influencers frequently as part of their marketing strategies.
• On average, businesses generate $6.50 for every $1 invested in influencer marketing.
As s hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ‘MicroInfluencers’ that can have a large impact.
In 2016, we have seen and experienced both the good and notsopositive impact influencer marketing can bring to a brand. Some prominent mistakes made by brands include the overuse of influencers, selecting influencers irrelevant to your brand and so on. But one big mistake that should be avoided is the posting of content which is irrelevant to the audience.
Coming 2017, the emphasis on quality content will be largely noticeable. Content posted by Indian influencers not
Rewritten Content:
Influencer advertising
Over the past few years, the country of digital and social media in India has modified dramatically.
in case you work in advertising and marketing, or have a service or product that you may promote in India, you have probable found out that it is vital to set up a robust on line presence. The best way to develop your commercial enterprise is to set up emblem awareness and boom your emblem on line have an effect on.
there are so many new advertising and marketing technology like advertising Automation and Messenger Chatbot that pop out each day and the nature of digital marketing can easily come to be more potent!
Influencer advertising and marketing in India is developing swiftly and you could have heard approximately the advantages of word-of-mount advertising and marketing. perhaps you need to know what boards and tools are to be had that will help you along with your upcoming advertising campaign. if so, you’re inside the right location!
we are able to do influencer demystifying marketing and all the numerous additives that make it a success.
soon, permit’s dig deeper to apprehend what has changed and how brands use social media to benefit the whole patron lifestyles cycle, and what clients search for whilst engaging with products on social media.
The three-pronged goal of constructing emblem presence on social media became recognition, community constructing and client engagement.
The pinnacle three demanding situations dealing with logo advertising on social media have been – supporting or improving engagement, content creation and rating capability.
Indian manufacturers benefit from the facts gathered in virtual and social media web sites to gain higher patron facts, improve consumer experience and develop new product.
the goods promote it at the internet, social and cell, and drive more people to channels by linking diverse forums to draw users to their digital contact web sites. The brand additionally looks to create compelling content material consisting of storytelling, person competitions on virtual channels and communications.
here is the fast decline in the marketing state of affairs of the social media platform and the advertising and marketing state of affairs of the powerful in India.
• January 2017 information puts the energetic social networking penetration in India at 14% of the whole population – one of the lowest costs global. despite the fact that, India is 2d biggest on line market in the back of China, globally.
• for lots linked users in India, get right of entry to to the internet is in the main for accessing social media networks. according to a report with the aid of the internet and mobile association of India (IAMAI), 66% of the internet users in city India regularly access social media systems
• India has world’s largest wide variety of facebook users with over 200 million customers, overtaking US and Indonesia.
• In India, there are over 462 Million internet customers and 2 hundred Million are lively social media users
• In India, seventy six% of facebook users are men, and 24% users are girls, which illustrates the boundaries women face in India to get right of entry to technology and facts
• There are age and gender differences in utilization charges amongst numerous social media structures In India
• generally, all age corporations spend 1–2 hours on social media per day. however, the quantity of time spent on social media appears to decrease as the age of the respondent companies will increase.
• Key facebook customers from India are aged 18-24, that’s the biggest and quickest growing populace section.
• Over 60% of lively social community users are university going students
• A users revisits facebook greater than 3 instances in an afternoon.
• eleven percent of net customers are linked via WhatsApp.
• nine percent of internet users use fb Messenger to communicate on line.
• eight percent of Indian net users use Skype to connect to own family, friends and loved ones. Skype has received popularity and is even used for formal conversations.
• 6% of Indian internet users are on Twitter; a micro-blogging website that has won recognition through the years and is now an crucial a part of the social media surroundings.
• Twitter has 23.2 million month-to-month lively users in India, that’s second biggest in Asia-Pacific after Japan with 26 million MUAs.
• sports on Social Networking sites are high between 6 PM to ten PM.
• Mumbai and New Delhi accounts highest visitors to social media web sites.
