A Masters in Business Administration ( MBA) or Post Graduate Diploma in Management ( PGDM) definitely opens new vistas and opportunities in the corporate world. A graduate of this discipline has aspirations for diversity of job profiles, a lucrative career and of course a well paying job. In fact these are some of the major drivers for young undergraduates, irrespective of the disciplines, to choose a career path of MBA. MBA, as a curriculum definitely offers a plethora of options. It’s a window to showcase talent and innovativeness and strive to be the best in the corporate world. A level playing fields where graduates of all disciplines learn to add value to themselves and enhance personal growth at various levels. MBA offers holistic development and a decent returns on the financial investment made in this program. A recent trend also projects that many young MBA graduates are opting to nurture their innovative outlook by making a shift in their career path and choosing to go for entrepreneurship and utilising the learnings at the management school to have their own start up , thereby becoming independent and generators of employment. Other varied job profiles which MBA offers range from Client Management , Consultancy, Business Planning , Financial management and development to resource planning and analytics and many more.
Management , as a discipline, offers multiple opportunities across industries. Skills and competencies acquired at business schools are well demanded by industry and various sectors across the globe. Equipped with knowledge of latest business trends, technological tools and techniques, inputs in leadership, team management and communication skills are duly recognised by the corporate world which enables them to utilise to improve businesses, grow and gain competitive advantage. A management graduate, is well versed with the knowledge and tools to enable a business to adapt to changing business environment, which makes them as inevitable resource that every business like to acquire and develop. The wide and multi domain of management ranging from general management to strategic, marketing, finance, analytics, human resource, IT, international business-all of which offer a wide range of job opportunities and increased earning potential.
Marketing plays a very important part in any business, albeit large business houses or small medium enterprises. It is a functional domain of business which helps in revenue generation and survive in the competitive business world. It is difficult for any business to function without fine-tuned marketing department and well versed marketing professionals.
Key benefits of MBA in marketing are:
- Career in varied industries– FMCG, Retail, Banking, Consultancy, Information Technology, Tourism, Advertising are some of the sectors which offer a large range of job opportunities to marketing professionals. A degree in marketing offers job profiles like Marketing Mangers, Client Relations, Product Planning, Brand Managers, Sales managers, Media Planning and Marketing research analysts, to name a few.
- High Salary – Marketing managers are one of the most well paid professionals across the globe. Their roles and jobs are well articulated and respected for the contribution made. The skills of marketing professionals like communication, analytics, problem solving , leadership, ability to integrate organizational goals with strategic processes enable them to demand high salaries and faster growth.
- Future Ready – Marketing professionals are continuously in touch with customers, competitors and other stakeholders. This makes them well versed not only with the current business conditions but also they are better informed about changing consumer behaviour, demand for products and innovations emerging in the business. The nature of work makes them future ready for adaptability which is highly appreciated across industries.
- High Level Impact and Career Growth- An MBA in marketing develops creative , strategic and innovative skills which manifests itself in real accomplishments and impacting the business in a direct and big way. This makes the marketing professions rise to high level positions in a short span of time, as compared to other functional managers
Marketing as a specialization in management enables development of skills and capability to gain insights about consumers, needs and wants which is translated into varied portfolios of marketing. Some of the key placement opportunities which are fast emerging for marketing graduates are:
- Product Development and Planning managers
- Brand Managers
- Retail Mangers
- Sales Managers
- Business Development Managers
- Marketing Research Analytics
- Digital Marketing Manager
- Content Specialist
- SEO Specialist
- Customer Relations Managers
- Public Relations Manager
- Marketing Strategy and Consultancy
Thus, while, undoubtedly marketing roles are highly appreciated and rewarded, a word of caution is important at this stage. No advantage can be accrued in the absence of requisite skills and competencies. They need to be built through participation in various activities at college to build leadership, communication and team management skills, undertaking internships, exposure to real life business challenges and experiential learning which will lay the foundation for future growth. The skills acquired during internships will enable demonstration of potential and expertise to future employers. A well-researched choice in selecting a business school which offers all these opportunities can go a long way in ensuring a bright future . Hence, it’s just a click away to get you educated on this.
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