Now a days people come across one of the very common phrase “Influencer Marketing’ and must be thinking what exactly the term is all about. Influencer marketing is one of the predominant terms of digital marketing. In simple words influencer marketing is not widely used types of marketing where influencers are used by the companies to promote their brand or product in the market. It is one of the best ways to reach the target audience which you cannot reach through traditional advertising. This medium of marketing is gaining popularity very quickly as the usage of internet and social media has increased enormously. Half of the global population is using social media. According to report, 89% marketer believes that they get better Return on investment through influencers as compared to other forms of marketing strategies. 17% of companies spend over half of their marketing budget on influencers. So influencer marketing plays a pivotal role in the era of social media.
Influencer marketing is outcross of old and new marketing technique. In this we are lumping together celebrity brand endorsement and modern-day content-driven marketing campaign. In nutshell it is collaboration between brand and influencers. So an influencer can be defined as a person who has the power to influence or change the buying decision of the consumer through his/her knowledge, positioning and relations with the audience. An influencer can be a popular fashion photographer on Instagram, or a well-read cyber security blogger who tweets, or a respected marketing executive on LinkedIn. The thing is that they have huge follower base and they have the power to influence the opinion of their followers. Depending on their area of expertise, they are the ones who make the most engaging social posts on their specialist topics which ultimately influences the opinion of the people. Influencers are not like celebrities. They can be found anywhere. They are like us only. The only difference is that they have the power to influence the opinion of the followers they are having. According to some recent statistics, 67% of brands use Instagram for influencer marketing and 90% of survey respondents believe influencer marketing to be an effective form of marketing.
Influencer marketing is one of the most recent and widely used medium by companies for marketing there product in the market. The first benefit of Influencer marketing is that it helps in creating awareness about your brand among the customers. It will ultimately help the company to expand their outreach and positioning over digital platform. Secondly, it is a golden opportunity to energize your social media posts. Moreover, Influencer advertising and marketing is a golden possibility to bring life to your social media posts. You may repost the influencer’s content or inspire their followers to create person-generated content, as 24% of brands do. You could also use blogger’s snap shots for other advertising channels, together with focused marketing. To avoid problems with copyright, consist of it within the settlement. Additionally, 36% of brands use influencer advertising and marketing to generate leads. 72% of them agree with that this channel brings higher high-quality leads compared to other channels. People typically feel effective about the brands their favored blogger advertises. Better but, a few sorts of content, along with opinions, entice hotter leads inside the middle tiers of the sales funnel.
It is also has value-effectiveness. Different advertising channels require ordinary influxes of coins out of your budget. As an instance, to promote your emblem thru seek engine advertising, you need to pinnacle-up your account at the advertising platform. Otherwise, your ad disappears from the search engine effects page.
A properly-notion-out influencer marketing method can power higher results for lower expenses or maybe assist you to barter inside the destiny. Any other note on influencer advertising and marketing efficacy – on average, brands make $5.20 for every $1 spent in this channel.
Influencer advertising can make a contribution on your commercial enterprise through assisting you develop brand focus and on-line presence, in addition to ensuring lead generation. Relying on your goals, you may pick out specific sorts of influencer advertising campaigns.
The buyers pay greater interest to the ones they observe and accept as true with. These influencers are depended on through their fans as they’re authentic and connect to them. The manner they promote a services or products is hardly ever within the face. They seamlessly include the brands of their posts. This segment has grown so much in the last few years and has potential to do much more.
