NEGOTIATION SKILLS FOR SALES

DR. GOPIKA KUMAR

Assistant Professor

In sales, negotiation refers to a series of conversations between buyers and sellers in order to obtain an agreement that is acceptable to both parties. Negotiations can take place between managers, departments, coworkers, or a team member and a manager in the workplace. You can negotiate the employment offer with the interviewer or HR manager even before you start working. Negotiation skills aren’t just limited to businesses. Negotiation skills are useful in a range of settings, including at work (for example, negotiating a job offer) and at home (like deciding whose turn it is to do the dishes). Understanding the five main stages of the negotiation process is the first step toward becoming a great negotiator—and finally “getting to yes.” It’s all too effortless to disband negotiation preparation, yet it’s a significant first step. The next step in the negotiation process is for both parties to reveal their fundamental viewpoints and interests. After that, both parties should clear up any misunderstandings. The next step is to negotiate in order to achieve a win-win situation, or a good plan of action. The last phase usually includes a written contract and follow-up to ensure that the implementation proceeds smoothly. The five most popular negotiation tactics utilized by negotiators are competing, accommodating, avoiding, compromising, and cooperating.

Good negotiation skills aid in the formation of stronger, longer-lasting partnerships, which is critical to the success of any organization. Negotiation skills may help you boost your self-confidence, maximize your value, resolve conflicts, and improve your reputation, among other things. When trying to reach a shared accord, salespeople who lack negotiation skills are more likely to have arguments and disappointments. Negotiation allows both parties to communicate effectively, and the capacity to communicate has long been considered a vital talent for negotiators. To put it another way, every negotiation is built on the foundation of communication. The way you speak affects the outcome of the negotiation. A competent negotiator will almost always have a backup plan or two. If you wish to improve your negotiation skills, examine the following recommendations.

First and foremost, only engage into a negotiation when you are certain of what you want and how willing you are to compromise to solve the problem. Also, in negotiations, it’s not so much about what you say as it is about how you say it. As a result, it’s crucial to communicate forcefully in order to persuade the other party that your suggestion is beneficial. Always learn to accept failures and re-evaluate the entire deal to identify where improvements may be made. One of the most effective ways to improve your negotiation skills is to practice them. In today’s unsure market, you should practice your bargaining skills on a regular basis, possibly with coworkers, discussing how you would handle particular methods and obstacles. Your negotiation skills will constantly be enhanced by your ability to prepare, communicate, persuade, solve problems, and listen. As a result, strengthening these skills is essential.

Sales negotiation can be a cause of worry for salespeople. With the right sales negotiation strategy and sales negotiation skills training, even this stage of the sales process can stay warm and result in a mutually beneficial outcome for all sides. Your salespeople should master the following real-world sales negotiating strategies to minimize price concessions and protect your profit margins:

  • Determine the Customer’s Pain
  • Establish the Relationship
  • Quantify the Value
  • Understand Your Bottom Line
  • Listen to What the Prospect Really Wants
  • Look for Alternatives
  • Remain Calm and Act like a Partner
  • Prepare to Exit the Room

Negotiation is always about a win win for both parties and will always be.

Preparing a list of possible options for an agreement in which both parties can claim victory should be part of your negotiation approach. It is simple to declare that “all sides profit,” but putting that claim into practice is more complicated. To get started, here are three basic suggestions:

  • During the planning process, identify likely “gain” outcomes for both parties.
  • During the negotiation, look for ideas and options from both sides.
  • Rather than focusing on what you’re asking for, concentrate on what you’re giving to the other person.

Negotiation is actually the act of putting yourself in customers shoes and to actually play the role of a customer while selling your ideas, products and services. When there is no element of push involved to convince your customer, and its more like a magnetic phenomena with the objective of benefit for all is when true negotiation happens. Absorb what you want to negotiate for a validation you will require at the time of negotiation .

Dr Gopika Kumar

Assistant Professor

JIMS, Kalkaji

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For more information visit: https://www.jagannath.org/

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