DR. SANJEELA MATHUR Associate Professor Since generations before us, the need for college and professional degrees has often been reiterated and we spend a considerable number of the first one […]
Category: Marketing Management
Dr Shruti Traymbak Associate Professor Live projects are basically to generate employment competencies in Management students and provide industry insight and hands- on experience about industries. To make management program more […]
DR. NUPUR RAO Professor Summer Internship Project (SIP) is an indispensable part of the two-year PGDM & PGDM-IB Programme at Jagannath International Management School, Kalkaji. SIP aims at widening the […]
DR. GOPIKA KUMAR Assistant Professor In sales, negotiation refers to a series of conversations between buyers and sellers in order to obtain an agreement that is acceptable to both parties. […]
By Dr. Mukul Mishra Associate Professor The World Trade Organization (WTO) is an multilateral international organization that deals with international trade laws between countries. The WTO agreements are negotiated between […]
By Dr. Mukul Mishra Associate Professor The shipping problem is the result of the world’s largest importing and exporting countries’ uneven post-COVID-19 economic recovery. Over 34 million TEU of container […]
Global Shipping Crisis and its Negative Impact on Indian MSME ExportersRead More »
By DR. KOMAL J KHATTER Associate Professor Nearly every piece of that equation has changed. Advertising is just the portrayal of “happiness” though happiness is just a state of mind […]
Product cannibalization due to new product has been studied by many researchers and hence before studying the cannibalization issue due to remanufactured product, it is necessary to understand the cannibalization […]
Creating New Product Life Cycle through CannibalizationRead More »
By Dr. Tanvi Gupta Marketing is no longer a discipline limited to products (tangible) selling and creation of customer satisfaction. Over the past few decades, with massive advancements sweeping the […]
SERVICE QUALITY : A DEPENDABLE TOOL FOR MARKETERS….Read More »
By Dr. Tanvi Gupta Traditional Marketing The term ‘marketing’ can be defined as “the action or business of promoting and selling products and services, including marketing research and advertising”. As […]
SEO As An Indispensable Tool In Digital MarketingRead More »
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