DR. SHWETA KHANDELWAL ASSISTANT PROFESSOR We’ve all been there — one minute you’re scrolling, and the next, a hilarious video, a genius ad, or some bizarre challenge is everywhere. It’s […]
Category: Marketing Management
Management practices have evolved dramatically over the past century, transitioning from rigid, traditional structures to more flexible, innovative, and inclusive approaches. As businesses adapt to changes in technology, society, and […]
The Evolution of Management: From Traditional to Modern ApproachesRead More »
Introduction In the fast-paced world of marketing, where consumers are constantly bombarded with advertisements, storytelling has emerged as a powerful tool for brands to create meaningful connections with their audience. […]
The Power of Storytelling in Marketing and How Brands Can Leverage It EffectivelyRead More »
The digital marketing landscape has undergone a massive transformation in the past decade, evolving from a niche function into a fundamental business strategy for organizations worldwide. In an era where […]
Digital Marketing Careers: Why 2025 is the Year to Invest in an MBARead More »
DR. MUKUL MISHRA Associate Professor Starting your journey in business school is a significant step for anyone aiming for success in the corporate world, entrepreneurship, or other professional fields. It’s […]
Navigating Career Goals and Choosing Specializations in Business SchoolsRead More »
MS. CHANIKA GOEL Assistant Professor In recent years, the failure of significant initial public offerings (IPOs) in India has drawn attention, particularly as the Indian stock market has changed and […]
Does the tag ‘Largest IPO’ leads to its failure – The Case of Large Indian IPOsRead More »
DR. JYOTI KUKREJA Assistant Professor In recent years, the business world has witnessed an unprecedented surge in the adoption of Artificial Intelligence (AI) and data analytics across industries. From streamlining […]
From Classrooms to Boardrooms: The Power of AI and Data in Shaping Future LeadersRead More »
In today’s fast-paced and dynamic global economy, businesses seek professionals who can hit the ground running with real-world experience and industry-ready skills. Industry-integrated management programs are revolutionizing education by bridging […]
Unlocking Career Opportunities with Industry-Integrated Management ProgramsRead More »
Introduction: JIMS Kalkaji has long been recognized as a thriving business hub, attracting entrepreneurs, corporations, and professionals from various industries. With its strategic location, robust infrastructure, and dynamic economy, the […]
Introduction: In today’s interconnected world, the global business landscape is continuously evolving, presenting both opportunities and challenges for aspiring business professionals. At JIMS Kalkaji we believe that with the rise […]
Global Business Landscape: Preparing for an International Career in ManagementRead More »
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