Nykaa is one of the most popular online shopping platforms for beauty skin care and cosmetics products in the country today. Regardless of the basic demographics and or geographical factors, consumers are aware of the brand because of its reach and marketing awareness. Furthermore, the company has certainly gained a majority of its customers through social media platforms and their brand has grown to be popular amongst beauty influencers as well. Therefore, you can understand that it is an exlusive E-commerce store for beauty and cosmeticsrange products including skin-care items with a limited number of brick mortar stores.
The brands popularity grew, as customers believed that they are providing excellent quality and genuine products for an extended time. Therefore, you need to gather information on the store for your benefit.
How it started?
Ms. FalguniNayar the founder who worked at Kotak Mahindra Bank for around 17 years, after which she thought of starting her own venture. Thus, in a concise time and an extreme entrepreneurial vibe, she got the success, and now it is one of the desirable and prevalent brands of India as well as abroad.
The idea of such a venture popped up in Falguni’s mind when she was visiting Sephora, a popular beauty and skincare store in a mall in Mumbai. She felt and identified that, there is a gap where India needs an exclusive online shopping platform for cosmetics and beauty products. This gave her the opportunity to tap into this niche segment.
Nykaa closely follows the inventory-based model to provide services to customers. The E-commerce Store has three key stores in Mumbai, Delhi, and Bangalore where they offer products nationwide. In addition, the product has two offline store formats, Nykaa Luxe and Nykaa on-trend. The Luxe format includes mainly inbuild collections with all other national and international brands.
In 2015, the company launched its own collection of collections that were highly appreciated by customers. Demand for products is a significant factor in store growth. In 2016, the brand introduced the products of the bath and body care category, which were quickly established. In 2020, when the world is in dire straits as a result of this epidemic when no one can leave the house, Nykaa introduced Nykaa, a new product for women. So, this is how the store works and it comes with new products unexpectedly.
Nykaa is one of India’s most popular E-commerce stores, people who are highly valued for their product quality. That is why store revenue has grown by almost 300% in the last few years. In 2016, the brand raised 104 crores for investors, and is likely to break the record by the end of the year.
It is one of the most important products that receives 15000 orders per day. Most of the product customers are between the ages of 22-34. Therefore, it is understandable that the store is highly valued by young people and is very successful.
Marketing Strategy of Nykaa
Nykaa is one of the E-commerce stores that follows content marketing and digital marketing for their benefit. It is one of the stores that produces high quality content to attract customers. The brand has a team made up of young writers who produce popular, highly acclaimed themes. In addition, the brand produces attractive but informative content where customers get a touch of value through entertainment.
The brand also has many capabilities for digital marketing. It recently emerged with YouTube channel, Nykaa TV, sharing a video of the product guide they are selling. In addition, the store’s Instagram account has nearly 2 million followers and an equal amount of content as a YouTube channel. Therefore, it is noteworthy that the product uses content and social media equally for marketing purposes.
The Key takeaway
In this day and age, the way business owners of the millennium run their businesses or advertise their products, services, etc. has changed a lot. Gone are the days when big money or time was involved in establishing a brand favor! Now, marketing strategies have improved, thanks to the emergence of a number of free business domain names in India!
Like Nykaa, a variety of companies that list businesses such as Haarway, Justdial, Sulekha, etc. make a cake for modern entrepreneurs to advertise their services / products, increase their interaction, customer reach, complete sales, and profit! If you, too, intend to take your business to another title that wins all major records, consider listing it with any of India’s fastest growing list sites without wasting any time.
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