By Dr. Tanvi Gupta Concept of service Marketing is no longer a subject limited to goods or tangibles selling and creation of customer satisfaction. Over the past few decades, with […]
SERVICE QUALITY : A DEPENDABLE TOOL FOR MARKETERSRead More »
By Prof Dr. Neelam Tandon Inflation is a continued increase in price levels over a period of time causing a diminishing purchasing power of money. Inflation is most commonly measured […]
Inflation Linked Bond: Investment Tool to Safeguard from InflationRead More »
By Dr. Ruchi Singhal A Quick Response Code, or a QR Code is “a machine-readable code consisting of an array of black and white squares, typically used for storing URLs […]
By Aastha Behl By Ms. Aastha Behl Risks are a central part of life. It has been widely recognized that vulnerability and poverty reinforce each other, in the sense that […]
By Dr. Ruchi Singhal According to Paul Reber, a professor of psychology at North-western University, brain is one of the most important and vital organs of our human body. From […]
Product cannibalization due to new product has been studied by many researchers and hence before studying the cannibalization issue due to remanufactured product, it is necessary to understand the cannibalization […]
Creating New Product Life Cycle through CannibalizationRead More »
By Ms. Palak Gupta In today’s scenario when data is a very important asset in the organizations, there are multiple techniques that the organisations are seeking now in order to […]
By Ms. Dikshita kathuria Goods and Service tax is an indirect tax levied on supply of goods and services in India. It has subsumed various taxes that were there in […]
By Dr. Tanvi Gupta Marketing is no longer a discipline limited to products (tangible) selling and creation of customer satisfaction. Over the past few decades, with massive advancements sweeping the […]
SERVICE QUALITY : A DEPENDABLE TOOL FOR MARKETERS….Read More »
By Ms. SAKSHI RAWAT PGDM Batch 2020, JIMS Kalkaji As we all know that COVID-19 is now dominating the world, it is crucial for us to note that in the […]
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