{"id":559,"date":"2021-06-16T07:16:09","date_gmt":"2021-06-16T07:16:09","guid":{"rendered":"https:\/\/www.jagannath.org\/blog\/?p=559"},"modified":"2021-06-16T07:16:11","modified_gmt":"2021-06-16T07:16:11","slug":"scope-and-strategies-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.jagannath.org\/blog\/scope-and-strategies-of-digital-marketing\/","title":{"rendered":"Scope and Strategies of Digital Marketing"},"content":{"rendered":"\n<p><strong>Ms. Palak Gupta<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"125\" height=\"145\" src=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-2.png\" alt=\"\" class=\"wp-image-560\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2>Digital Marketing<\/h2>\n\n\n\n<p>Digital marketing means online or internet marketing of products, services or brandsthrough discrete \u00a0forms of electronic media. It differs from traditional marketing as it useschannels and methods that enable anorganization to analyze marketing campaignsand understand what is working and whatisn&#8217;t \u2013 typically in real time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"623\" height=\"268\" src=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-3.png\" alt=\"\" class=\"wp-image-561\" srcset=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-3.png 623w, https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-3-300x129.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<h2><strong>Digital Marketing Strategies<\/strong><\/h2>\n\n\n\n<p>Digital marketers turn to technology to help reach target consumers through-<\/p>\n\n\n\n<p>1. <strong>Internet marketing-<\/strong><\/p>\n\n\n\n<p>The Internet is one of such public platform where all are equal and have same rights for publishing,&nbsp; accessing, discussions,&nbsp; sharing,creating a more powerful and educated audience than ever before. It is cheap source and platform to attract global audience and cater to their needs in real-time and quick approach.<\/p>\n\n\n\n<p><strong>Consumer-Generated Media (CGM)<\/strong><\/p>\n\n\n\n<ul><li>Blogs<\/li><li>Message boards and forums<\/li><li>Social media<\/li><li>Discussions and large email portals &nbsp;like AOL, Yahoo, MSN)<\/li><li>Online opinion\/review sites and services\/ feedback\/complaint sites<\/li><\/ul>\n\n\n\n<p>2. <strong>Mobile marketing-<\/strong><\/p>\n\n\n\n<p>Mobile marketing refers to marketing with a mobiledevice such as laptop, tablet,smart phone etc. which has wireless network and internet access. However, as per traditional meaning,it describes marketing \u201con-the-go\u201d,\u201cApps\u201d. Apps are personalized and customizablesoftwaresdesigned to run on the wirelessinternet devices like laptop, computer,phone or other electronic device typicallydesigned to increase mobility, 24x 7 access and no geographical limitations.<\/p>\n\n\n\n<p><strong>3. Social marketing-<\/strong><\/p>\n\n\n\n<p>Social media marketing meanstapping the online socisl media platforms that people use to share content,experiences,opinions, perspectives,insights, media etc.Social media presents itself in the form of many variable applications and platforms like networking, chatting, video sharing, photo sharing, influencer sites etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"628\" height=\"270\" src=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-5.png\" alt=\"\" class=\"wp-image-564\" srcset=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-5.png 628w, https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-5-300x129.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure>\n\n\n\n<p><strong>4. Viral\/ word of mouth marketing<\/strong><\/p>\n\n\n\n<p>It is word of mouth marketing which is most common and important as it reaches customers very fast with no cost involved.<\/p>\n\n\n\n<p><strong><em>Popular Digital Marketing Tools<\/em><\/strong><\/p>\n\n\n\n<ul><li>Sprout social<\/li><li>Offerpop<\/li><li>Facebook\u2019s Power Editor<\/li><li>Twitter native platform<\/li><li>Emma<\/li><li>Marketo<\/li><li>AdRoll<\/li><\/ul>\n\n\n\n<p><strong>Benefits of Digital Marketing in E-Business<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"649\" height=\"272\" src=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-4.png\" alt=\"\" class=\"wp-image-563\" srcset=\"https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-4.png 649w, https:\/\/www.jagannath.org\/blog\/wp-content\/uploads\/2021\/06\/image-4-300x126.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/figure>\n\n\n\n<p><strong>Search Engine Optimization<\/strong><\/p>\n\n\n\n<p>SEO is the exercise of making a website attractive and reachable to its customersby focusing on its rankingin organic vs paid and spider\/ crawler-based listings of search engines. It is the he method to increase traffic on one\u2019s website through improving keywords presence in web.<\/p>\n\n\n\n<p><strong>How do organic search listings work?<\/strong><\/p>\n\n\n\n<p>Search engines uses software called spider or crawler that crawls over the web and gathers keywords count and listings. The spider does this by following website and its pages link and then makes copies of thepages and stores them in the index of search engine.This is how the ranking based on keywords count is calculated by search engine, indexing is created of the pages and ranks are calculated of the websites. Popular SEs that index pages using crawlers \/ spiders are AltaVista,Yahoo,Google, MSN, AOL, Lycos.<\/p>\n\n\n\n<p><strong>TOP Search Engines and Directories<\/strong><\/p>\n\n\n\n<p>1. Google<\/p>\n\n\n\n<p>2. Yahoo<\/p>\n\n\n\n<p>3. MSN<\/p>\n\n\n\n<p>4. AOL<\/p>\n\n\n\n<p>5. Altavista<\/p>\n\n\n\n<p>6. Infoseek<\/p>\n\n\n\n<p>7. Lycos<\/p>\n\n\n\n<p>8. Excite<\/p>\n\n\n\n<p>\u2022 Web Directory \u2013 Yahoo, DMOZ, LookSmart<\/p>\n\n\n\n<p><strong>SEO strategies\/techniques<\/strong><\/p>\n\n\n\n<p><strong>1. Domain name strategies<\/strong><\/p>\n\n\n\n<p>Domain names are traffic magnets, so always choose a domain name that will increase your search engine ranking by use of keywords, location, advertising terms, product names and choosing a keyword that is important for your business.<\/p>\n\n\n\n<p><strong>2. Linking strategies<\/strong><\/p>\n\n\n\n<p>The text in the links should include keywords as the more inbound links, the higher the ranking in search engine and if linking site is already indexed, spiders will easily receive your website. Quality of inbound links is critical. So to increase links following methods can be used-<\/p>\n\n\n\n<p>a) creative content \/ copywriting<\/p>\n\n\n\n<p>b) good outbound links<\/p>\n\n\n\n<p>c) finds websites from where to traffic inbound links<\/p>\n\n\n\n<p>\u201cLink relevancy is important for getting web site indexed by search engines\u201d as small number of inbound links from important sites isworthy than many links from sites which have low-traffic or are not important.<\/p>\n\n\n\n<p><strong>3. Keywords<\/strong><\/p>\n\n\n\n<p>They are the most important in optimizing rankings as per research what keywords are people searching for using tools e.g. Wordtracker (www.wordtracker.com), rankz.com. Keywords are those words that are most relevant to track website as per the content of the page. The spider chooses the appropriate keywords for each page, then sends them back to its SE, your web site will then be indexed based on your keywords which can be key phrases or a single keyword. Do not use common words eg \u2018the\u2019 \u2018and\u2019 \u2018of\u2019: spiders ignore them, write keyword-rich text, balance keyword-rich and readability and always have text in your page: at least 100 words<\/p>\n\n\n\n<p><strong>Social Media Marketing (SMM)<\/strong><\/p>\n\n\n\n<p>Social media marketing refers to the process of gainingtraffic or customer\u2019s attention through social media sites like influencer, networking, blogging, photo- sharing and video- sharing sites. Socialmedia provides options of different social actions. For instance, Twitter isa social site for microblogs. Today, companies areusing social media portals to immediately attract customers attention, reviews, feedbacks so that correction action can be taken by manager&#8217;s instantly which leads to smooth fulfillment of organizational goals focusing on &#8211;<\/p>\n\n\n\n<p>\u2013 Brand<\/p>\n\n\n\n<p>\u2013 Goods and services<\/p>\n\n\n\n<p>\u2013 Public image<\/p>\n\n\n\n<p>\u2013 Website<\/p>\n\n\n\n<p><strong>Types of Social Media Marketing<\/strong><\/p>\n\n\n\n<p>The Different categories Of Social Media Platforms where SMM can be targeted are &#8211;<\/p>\n\n\n\n<p>\u2022 Social networking (Facebook, LinkedIn, Google+).<\/p>\n\n\n\n<p>\u2022 Microblogging (Twitter, Tumblr).<\/p>\n\n\n\n<p>\u2022 Photo sharing (Instagram, Snapchat, Pinterest).<\/p>\n\n\n\n<p>\u2022 Video sharing (YouTube, Facebook Live, Periscope, Vimeo)<\/p>\n\n\n\n<p><strong>10 steps to get started in Social Media Marketing<\/strong><\/p>\n\n\n\n<p>\u2022 1. Determine your goals.<\/p>\n\n\n\n<p>\u2022 2. Evaluate your resources.<\/p>\n\n\n\n<p>\u2022 3. Know your audience.<\/p>\n\n\n\n<p>\u2022 4. Create amazing content.<\/p>\n\n\n\n<p>\u2022 5. Integrate your marketing efforts.<\/p>\n\n\n\n<p>\u2022 6. Create a schedule.<\/p>\n\n\n\n<p>\u2022 7. Follow 80-20 rule. I.e., always spend at least 80 percent of your time on social media activities that are not self-promotional and only 20 percent of your time on self-promotional activities.<\/p>\n\n\n\n<p>\u2022 8. Focus on quality, not quantity.<\/p>\n\n\n\n<p>\u2022 9. Give up control to your audience<\/p>\n\n\n\n<p>\u2022 10. Keep learning.<\/p>\n\n\n\n<p><strong>Advantages of Social Media Marketing<\/strong><\/p>\n\n\n\n<p>\u2022 Increased Brand Awareness<\/p>\n\n\n\n<p>\u2022 More Inbound Traffic<\/p>\n\n\n\n<p>\u2022 Improved Search Engine Rankings<\/p>\n\n\n\n<p>\u2022 Higher Conversion Rates<\/p>\n\n\n\n<p>\u2022 Better Customer Satisfaction<\/p>\n\n\n\n<p>\u2022 Improved Brand Loyalty<\/p>\n\n\n\n<p>\u2022 More Brand Authority<\/p>\n\n\n\n<p>\u2022 Cost-Effective<\/p>\n\n\n\n<p>\u2022 Gain Marketplace Insights<\/p>\n\n\n\n<p>\u2022 Thought Leadership<\/p>\n\n\n\n<p><strong>Ms. Palak Gupta<br>Assistant Professor,<br><a href=\"https:\/\/www.jagannath.org\/\">JIMS, Kalkaji<br>New Delhi<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ms. Palak Gupta Digital Marketing Digital marketing means online or internet marketing of products, services or brandsthrough discrete \u00a0forms of electronic media. It differs from traditional marketing as it useschannels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/posts\/559"}],"collection":[{"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":3,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions\/566"}],"wp:attachment":[{"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jagannath.org\/blog\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}